‘This is Iowa’ Campaign Fakes Out New Yorkers Looking for Real Estate Deals
2 Jul 2019
Gov. Kim Reynolds has a unique new initiative to try and grow the state’s population.
It involves a little “Candid Camera-style” advertisement where a fake real estate office was set up in New York City.
“So, these are all up and coming neighborhoods close to microbreweries. A bunch of these properties are near James Beard award-winning restaurants,” an actor hired to portray a real estate agent told customers.
The office highlighted some amazing properties for rent and sale and prospective customers were shocked by the amazing amenities and prices. But the biggest surprise was the location of the properties – Iowa.