The Importance of Real Service
Monday, March 04, 2019
Companies that underestimate the customer experience do so at their own peril. Some 77% of U.S. adults say that valuing their time is the most important thing a company can do to provide them with good service, according to Forrester Research.
Customers need to be able to get the value they are looking for in as easy a way as possible. Making things easy is oftentimes about solving a bunch of tiny little pain points that individually might not seem like a big deal, but over a whole customer experience become a massive improvement.
Research shows that customers who exerted minimal effort to get problems resolved are 94% more likely to repurchase items from an organization and 88% more likely to increase the amount they spend.